On March 20th, Newmind Group’s founder Dan Jefferies was the featured speaker at the Entrepreneurship Forum, put on by WMU’s Haworth College of Business.

The Entrepreneurship Forum is a monthly series sponsored by ECCU and hosted by WMU, to bring stories of entrepreneurial success to the greater Kalamazoo community. This series began in 2012, and is “devoted to entrepreneurs and unique stories of start-up success.”

This was their second event of 2015, and they’ve featured several of Newmind Group’s partners and peers—including Jen Randall of Maestro, and Matt Mace of Blue Granite.

Bringing the Happy

Incidentally on the International Day of Happiness, the talk touched on Dan’s interest in the science of happiness, and his workplace engagement app HappyGraph. He also told some stories of the beginnings of Newmind Group, and how the company came to be Michigan’s first Google partner.

His Newmind origin story touched on some memorable moments, from his decision to pass the CEO torch and become the “Chief Happiness Officer”, to Google’s call extending a partnership opportunity—conducted while sitting at a Taco Bell drive-thru!

You can find more of his insight on workplace happiness in our post Happiness, Engagement, and Zombies. In the meantime, check out Garrett’s live tweets of the event!