For this year’s Build IT Together event, we were fortunate to have President of Kalamazoo-based Maestro, Jen Randall, come and speak in one of our sessions. Unfortunately, for confidentiality reasons, we are not able to publish the video of her speaking onto our site. That just means you’ll have to come to the event next year so you don’t miss out on any info! Below is a summary of her talk.
Through the use of technology and mobile devices, people are now able to find answers to their questions quicker than ever before. Going mobile seems to be inevitable, and Jen gave us all sorts of facts and figures to illustrate that, including:
For many, the benefit is just being able to access resources wherever and whenever. Some use tools to increase their knowledge of particular subjects through quizzing or other studying apps. Going mobile can improve performance and provide information whenever necessary, combating the ‘forgetting curve’ (which is basically what it sounds like: the low percentage of what you actually retain from presentations, books, etc. as time goes on).
Despite these benefits, there is certainly still apprehension in the marketplace to go mobile, key barriers being:
Maestro goes through three stages when assisting a client: find, build, respond. They first try and find out exactly what their clients need and attempt to get to the root cause of their challenges. Afterward, they spend time in the planning phase, followed by figuring out how to measure the success of the app.
Regardless of barriers, Jen said the “answer for mobile is absolutely.” However, she wasn’t advocating that businesses just rush into things.
“There is an entire continuum that needs to be considered as you’re thinking about going mobile,” she said.
In the last few years, $10 billion was spent in mobile technology and a whopping 70% of that has been wasted because of poor planning and insight. So, while it’s important to recognize the inevitability of going mobile, I urge you to not wind up as part of that 70%!
Relentless digital innovation has defined the last few years. The symbiotic relationship between AI and…
Browser extensions have become as common as mobile apps. People tend to download many and…
Staying ahead in business often means embracing cutting-edge technologies. New tools can unlock new avenues…
In the digital age, data is the lifeblood of businesses. It fuels operations, decision-making, and…
The integration of smart home devices has become synonymous with modern living. They offer convenience,…
Microsoft 365 has a powerful suite of cloud-based productivity tools. They can help you work…